The best advice I’ve received on marketing myself as a luxury agent – Inman

Being a luxury agent means personally dealing with clients that are extremely selective in the professional relationships that they maintain with their real estate agents. Gene Northup who works for International Realty talks about how becoming a luxury agent is done through being invited instead of setting onto the journey yourself. Shari Sagan McGuirk, who works for the same firm, speaks about how it is important to showcase your creativity through advertising in order to maintain these important relationships with your clientele.

Key Takeaways:

The best way to feel like you deserve the position is to put the effort into all aspects of personal appearance
Step out of the box and experiment with different open house initiatives to entice clients
Even if using the internet isn’t your preferred method, don’t be naive and think that you don’t need to work in the digital space

“When it comes to successful self-marketing, it can help to follow the wins of those who have proven successful.”