The Biggest Mistakes Agents Make with Leads

Real estate agents have a really hard job. They are dealing with people who are making some of the largest purchases in their lifetime. Therefore, these agents need to play it smart and make sure that they tread carefully. They need to be honest with potential buyers and really not push them too much. Buyers want to trust their agents as they are giving them business. By making sure they are smart with their leads, agents can make a lot of money.

Key Takeaways:

It is difficult to persuade someone to buy a house as it is such a massive financial decision.
There are a ton of different ways in which someone can secure financing for a home.
As an agent, it is your duty to make sure that potential buyers feel very comfortable with you.

“Those in the awareness stage of the real estate sales cycle are seeking information and typically prefer to remain anonymous. This doesn’t mean you can’t contact them, but the way you contact them and your expectations need to be in line with where they’re at in their real estate journey.”