In today’s fast-paced real estate market, it’s more important than ever for agencies to offer continuing education to their agents. In fact, real estate agencies that invest in consistent continuing education for their agents have a 24 percent greater profit margin than agencies that don’t. Not only does continuing education help agents to broaden their knowledge and skills, it’s also a great incentive for agencies to keep their best talent. Technology is one critical area to focus on in terms of continuing education. Your agents should understand your best practices around lead generation, task execution, and social media marketing.
- Agents should never stop looking for opportunities to improve their ability to best serve clients.
- Never subscribe to the notion that training is something that only happens during the first 90 days on the job.
- Agents who have convenient access to inspiring expert speakers, professional development resources, and technical support and guidance will be well-positioned to succeed.
“According to the Association for Talent Development, companies that offer comprehensive training programs have 218 percent higher income per employee than companies without formalized training.”