Real estate videos receive 403% more inquiries than those without videos. Incorporating videos in marketing can boost lead generation efforts. Listing videos are the reigning champ of real estate videos. Interview videos can be helpful for future clients to see the past client’s experience. Live stream Q and A videos and blog post recap videos can also help in marketing efforts if your goal is toward branding. Home buyer videos are good for explaining such things as how to make the right home offer. While neighborhood videos can help show off every facet of the client’s home. One platform that can help greatly with your marketing efforts is Youtube. In the end, videos can give a candid authentic feel for the property you’re trying to sell which can resonate well with a potential buyer.
- The author states that video is the new norm and real estate agents should care about it because listings with videos receive more inquiries.
- One way video can help is that it can boost the lead generation efforts of an agent so it is wise to add it in marketing.
- The most common type of videos that real estate agents should create have been found to be videos that demonstrate the real estate listings.
“According to the National Association of Realtors, online video sites have quickly grown in popularity, with 36% of people using video as an informative source during the home search.”