Consumers are increasingly looking for brands they can identify with, that they feel good giving their loyalty to. Publishing content in a relevant and effective manner is very important to gaining the potential buyer’s trust. Content topics should be in the business’s area of expertise-specific, precise and detailed information shows the consumer that the company is a leader in the field. Publishing relatable, reliable and personalized content helps make the buyer comfortable and familiar with the business.
- Customers are consuming companies’ content, and being able to relate personally to a brand is extremely important to the buyer.
- Having expertise in a specific area, having highly detailed and precise knowledge is strongly attractive to potential customers.
- Having a blog or a day-to-day story keeps customers engaged and interacting with a brand.
“Content now plays a massive role in the buyer’s journey, and consumers are increasingly choosing brands they find relatable.”