Referrals in Real Estate Marketing are a very valuable resource to agents, and are underutilized. Nearly three quarters of buyers used the internet or social media to find the agent. Customers in real estate community are more loyal than other areas, and nearly half of the buyers will refer a friend. The Agent should devote time and effort into maintaining the relationship, even after the sale is complete. Staying in touch with previous clients can reward referrals, at no major effort from the agent.
- Marketing from referrals can be a very powerful sales tool for Real Estate Agents.
- Many clients used social media to find their agent, but many agents don’t maximize using social media to find their buyers.
- Staying in touch with clients even after the deal is closed can lead to many more referrals and increased business.
“Whether or not you’ve already been interacted with internet leads or ‘premier agent’ spots on certain websites, here you will come to know the right referral marketing strategies, you can earn your own business.”