Ultimate Farming Ideas for Real Estate Agents | Big Block Realty

As a realtor, you want to become an expert in the neighborhoods where you list. Specializing in those areas is called farming and it will help you to dominate your competition and grow your business. To farm areas like a pro, choose areas that encompass about 500 homes with a sales turnover rate of 8 percent. Once you have identified your farms, create and maintain a strong online brand presence. Have a searchable website that is up to date and easy for buyers to find. Utilize targeted social media to market all aspects of your business and increase referrals. Finally, pay close attention to the community by being knowledgeable about and present at important community events.

Key Takeaways:

Real estate agents have a really hard job in that they are trying to make a massive sale to someone.
You need to be someone who is personable and gets the buyer to trust you if you want to make a sale.
Some agents work harder than others and as a result, they earn way more commissions over time.

“Be the architect. Be the developer. Be the builder and the unofficial mayor of a place where potential clients will want to call home. The best in the business combine it all.”