The intricacies associated with website design are explored with this article produced by a professional in the real estate industry. The author encourages real estate companies to utilize videos in place of images on their websites to better display emotion and context. To further maximize their effect, video headers are a great tool to incorporate into the video presentations. The author recommends using existing sources (not recreating the wheel,) keeping the videos short and having the volume set to “off” as a default, among other helpful tips and tricks.
- Nowadays, marketing is such an important part of selling something. Real estate is no different, it is just a larger scale.
- When creating a homepage, think of what you like to see when searching for a house and implement that.
- Simplify the process of seeing a house with a fully edited video that encompasses the beauty of the property.
“You can get the house of your dreams with the touch of a button – the rest is just details. Only video headers can do that for your visitors – conveying emotion, and communicating messages go a long way toward boosting your conversion rate, turning prospects into clients and friends.”