Virtual Real Estate: Build Your Personal Brand To Capitalize On The Change

Over the past decade, many businesses have had to change not only their business models entirely, but also must place focus on the methods in which they conduct their business. In Ralph Dibugnara’s new blog post he summarizes his observations of the real estate agent market and platform usage and then relates it to a real world case study by encouraging agents to embrace the changes of the industry, utilize the social tools available and grow their business or get sucked into irrelevancy.

Key Takeaways:

Zillow recently threw open its door to online real estate agents with its offer of an Instant Offer program and that has been followed by other companies.
Many persons think that the end of a local giant real estate agent is coming and there are tools where people can do it on their own.
The Napster model was something that many music industry players did not take to heart and they had to sue the company and make it bankrupt.

“What I really see is a correlation to the change that Napster was preparing us for during its attack on the music industry.”