What Generation Z Wants From Their Real Estate Agents

The demographic of individuals born between 1997 and 2012, or “Generation Z”, is beginning to break into the housing market. This social media and web-intelligent generation has a set a of specific wants and needs from their real estate agents. Gen Z prefers agents with strong ‘offline” skills-the intimate knowledge of offline markets, personal experience in tailoring the house to be ideal for customers. Gen Z also prefers that their agents find a home in a more diverse neighborhood, with a range of racial and ethnic backgrounds.

Key Takeaways:

Homebuyers from Generation Z will want to have a real estate agent who really understands their needs.
Generation Z homebuyers will want a real estate agent who can give them even more than what they can find online.
Generation Z homebuyers overwhelmingly want to live in diverse neighborhoods.

“the leading edge of an even newer generation of first-time buyers is just around the corner”