The demographic of individuals born between 1997 and 2012, or “Generation Z”, is beginning to break into the housing market. This social media and web-intelligent generation has a set a of specific wants and needs from their real estate agents. Gen Z prefers agents with strong ‘offline” skills-the intimate knowledge of offline markets, personal experience in tailoring the house to be ideal for customers. Gen Z also prefers that their agents find a home in a more diverse neighborhood, with a range of racial and ethnic backgrounds.
- Homebuyers from Generation Z will want to have a real estate agent who really understands their needs.
- Generation Z homebuyers will want a real estate agent who can give them even more than what they can find online.
- Generation Z homebuyers overwhelmingly want to live in diverse neighborhoods.
“the leading edge of an even newer generation of first-time buyers is just around the corner”