What Luxury Buyers Really Want (It’s Not What You Think)

Many luxury buyers don’t want special treatment. They consider themselves to be average people with upscale tastes. When catering to a luxury buyer, the devil is in the details. Don’t overlook little things, because they certainly won’t. Give them the best possible experience so they’ll want to come back to you. Don’t miss out on opportunities; consider every angle when searching for new referrals. Frame such opportunities as investments, rather than just purchases. Special treatment is best when it takes the form of exclusivity, so give your client something they can’t get elsewhere and tailor their experiences to their personal needs.

Key Takeaways:

Pay attention to the small details with luxury buyers, as they tend to be exacting shoppers.
Luxury buyers can make any purchases they want, so your focus should be on providing the best experience.
Don’t pass up even the smallest opportunities to find new buyers and you’ll find yourself flush with referrals.

“Instead, they want to be treated like average people, with above average tastes.”