Since luxury clients are often very selective, it is imperative that you know precisely how to find them. Justin T. Kitsch is the Vice President of Sotheby’s International Realty, and he expresses the importance of hosting certain social functions in order to obtain new luxury clientele. Kitsch says that he has hosted various events such as fundraisers and team parties at his home, and these events have introduced him to several new luxury clients as a result.
- Luxury clients can be found by networking with people you already know. Throw a dinner party and invite friends of friends as well.
- Listen to people. On the train, at the airport, go where they go and then listen for that place where you can add a comment and help them with what they want in a property.
- Make sure once you have a client, you deliver excellent service. You want their recommendations and they want to feel like they have been treated well.
“But when it comes to the luxury market, it can be more challenging to connect with the buyers and sellers looking to invest in premium properties.”