Why Real Estate Agents Should Focus On Mobile Marketing – RealtyBizNews: Real Estate News

Since the booming growth of digital technology and online business, there has simultaneously been a shift in the real estate industry, as marketing efforts start to be more effective when employed online. Now, with mobile behaviors become one of the more dominant ways that people seek and discover information, there are new reports and strategies that put a major emphasis on real estate agents to focus their marketing effort and money on mobile targeted advertising to reach leads.

Key Takeaways:

The transition from PC to smartphone and tablet was taken with a fast move as with everything that is typical of digital life.
There is a great opportunity for mobile marketing because people use their phones first to search for a property they like before contacting the real estate agent.
A critical part of being successful in social media marketing for real estate agents is the ability to appear at the right places in the market.

“The focus on images over text and accessibility of features are key traits of a good site, when the user has a typical smartphone screen. While a mobile website makes your business more in tune with customers, having an app offers further advantages when it comes to moving and shaking in the real estate business.”